| Training Mode | Regular | Fastrack | Crash |
|---|---|---|---|
| Classroom | Online | 3 Months (M,W,F or T,T,S Class) (3 Class in a week) |
2 Months (Monday to Friday Class) (5 Class in a week) |
1 Month (Monday to Friday Class) (5 Class in a week 1:30 hour duration) |
At NextG Classes, we offer an industry-focused Performance Marketing Course designed for business owners, working professionals, entrepreneurs, freelancers, and students who want to grow their brand and generate high-quality leads through digital advertising.
This advanced training program is conducted under the guidance of a digital marketing expert with more than 10 years of practical industry experience. The course is built using the latest AI-powered marketing techniques and modern advertising strategies that are currently used by top brands and agencies.
During the course, students will learn complete Google Ads, Meta Ads (Facebook & Instagram Ads), and OTT Advertising Platforms such as Hotstar Ads. From basic concepts to advanced campaign strategies, this course covers everything needed to run successful performance marketing campaigns.
This course is highly practical and includes live project training where students work on real advertising campaigns. You will gain hands-on experience in generating quality leads, increasing website traffic, improving conversions, and managing ad budgets for different industries and businesses.
Our goal is to help students develop real-world skills that can be immediately applied to client projects, freelancing work, startup growth, or business promotions.
Whether you want to promote your own business, build a career in digital marketing, or become a performance marketing expert, this course provides the right knowledge, tools, and practical exposure to help you succeed in today’s competitive digital world.
What Is Perfomance Marketing
Who is this Course for?
Introduction
Understanding the requirement of Lead Generation Campaign (Depending on different businesses)
How to setup daily budget ?
How to Calculate the Initial Daily Budget in the Beginning ?
Understanding the proper Conversion setup (Advance Level )
Understanding Difference between Events and Conversions
Conversion Action/ Goal And Account Level Conversions
Primary and secondary Conversions
Setting up Conversions from Google Ads Based on Thank you Page
Setting up Conversions from Google Ads Based on Ajax Forms
Passing Dynamic URL parameters from Elementor form to Email for Tracking purpose at deeper level
Setting up Normal/Standard Remarketing Code on Website in Correct Way
Offline Conversions in Google Ads
What are Enhanced Conversions
How to setup Enhanced Conversion for web using GTM
How to setup Enhanced Conversion for leads using GTM
Installing Analytics And Other Tools
Installing all the Analytics tools & other Analytics tools for the purpose of Tracking and CRO Things.
Search Ads Mastery
Understanding the keywords Match type of new Era
Keyword Research and Ad Group theming.
The ultimate Concept of Keyword Prioritization by Google (Automatic Keyword Funneling)
New Ways of Implementing Negative keywords in Google Ads
URL Parameters and Dynamic URL parameters at advance Level
How to create Remarketing Audiences based on website Visitors
How to use Audiences in Google Ads Search Ads (Targeting and Observation)
How to Use Remarkeing Audience in Search Ads - RLSA
Avoid Fake clicks
Understanding All bidding Strategies for Search Ads [Advanced]
Advanced Concept of Portfolio Bidding Strategies for Better optimization 11:00
Using DSA in Search Ads
All Search based Experiments
Search Term Reports like Experts
Concept of Budget Pacing
Hidden Secret Competitive Metrics
Scaling methods in Google Ads for Search Ads
Campaign Optimization
Display Campaigns
Where to use Display Ads
Bidding Strategies for Different puporses of Display Ads
Types of Audiences : How to narrow down and Widen Audiences perfectly in Google Ads
Types of Audiences : Other Audiences Explained.
Display Campaign Creatives Mastery
HTML 5 Creatives for Google Display Ads
Display Campaign Optimization
Google's Attribution Masterclass
Google's Attribution Masterclass
Difference Between Conversion and Conversions (Conversions by Time) - Important
Shopping Ads & Performance Max Campaigns
Ecosystem of Google Shopping Ads
How to setup Google Ads Purchase Conversion using Web GTM with enhanced Conversion in a wocommerce based Wordpress Website
Sending All the Ecommerce Events along with Dynamic Values from Wocommerce Wordpress website to GA4 using Web GTM
Setting up Dynamic Remarketing Code on a Wocommerce website using WebGTM with all dynamic Values - Category Retail
Setting up a Google Merchant Center Account - Right Way
How to Setup Primary Feed in Google Merchant Center for a Wordpress website
Difference between Primary Feed and Supplemental feed & Uses of Supplemental Feed.
Master the Product Feed Optimization
Advance use of Promotions / Sales Tag and Price drop tag in Google Shopping Ads using Merchant Center
Introduction to Performance Max Campaigns - Is Performance Max good for Ecom?
What are the Audience Signals in PMax Campaigns and How they Should be used
What is the Killer PMax Campaign Structure for Feed Only PMax Campaigns - with Examples.
New Customer Acquisition Goal (Setting and Actual Use) - Performance Max Campaigns
How to Structure and setup Standard Shopping Campaigns in the Beginning
What are the different Ways for setting up Google Ads for Shopify Stores (Using Sales Channel - Google and Youtube)
Setting up Enhanced Purchase Conversion using GTM and Datalayer codes on Shopify Store
Setting up Dynamic Remarketing on Shopify store using Google Tag Manager and Codes
Setting Up all the Google ads / GA4 / Conversions and Dy. Remarketing Codes Automatically in 10 mints using Paid Apps
Using DSA in Ecommerce
Dynamic Remarketing Display Ads (Setup and Strategy) using GA4 Audiences and Dy Remarketing Code in Google Ads
Advanced Performance Max Script to Get more insights.
Masterclasses on App Install Campaigns / optimization & Reporting using Third party Tools
App Advertising Ecosystem - What kind of Tools & Platforms are required For setting up all kinds of Tracking
How to setup App Install Conversions - Google play Based + GA4 Based first_open conversion.
How to create the proper structure for App Install Campaigns.
Different Types of Events needed in GA4 and Firebase According to Apps (Official Document) + In App Actions and In App Action Value in App Campaigns
Unlocking the Demand Gen Campaigns
Introduction and Best Practices of Google Ads - Demand Gen Campaigns
Youtube Ads Mastery Module
Creating the Youtube based Audiences - by Connecting Youtube Channel to Google Ads Account
What can be the different Tools to check Competitors Youtube Ads
Different Situations to use Infeed Video Ads & Skippable Ads
Skippable Ads - Campaign for keyword based Targeting
Skippable Ads - Campaign for placement based Targeting
How to Create Conversion based YT Campaign for TOF audience + Remarketing Audience to get conversions
Introduction to YT Shorts Ads & How to create those Practically
Super Audience Campaign - Offer based Campaign strategy
How to Use video Analytics and other Video Reports to Optimize Campaigns for better Performance ?
Scripting Masterclass
Google Ads Scripts for the Purpose of Reporting
Manager Account Script for No Impressions & Account Anamoly Detector Script
Canva Training
FACEBOOK PAGE CREATION AND MARKETING
Facebook Posts
Meta Business Suite
Lead Form Creation
Facebook Business Manager
Facebook Monetization
Hotstar Ads Account Setup
Hotstar Inventory & Ad Placements
Video Ad Formats
Audience Reach & Demographics
Regional & Language Targeting
Module 1: Introduction to Hotstar Ads
Types of Businesses That Can Use Hotstar Ads
Understanding Ad Placements
Module 2: Hotstar Ads Account Setup
Creating a Hotstar Ads Account
Dashboard Overview
Billing & Basic Settings
Campaign Objectives
Module 3: Audience Targeting
Location Targeting
Language & Device Targeting
Interest & Behavior Targeting
Retargeting Audiences
Module 4: Video Ads Creation
Types of Hotstar Video Ads
Video Ad Sizes & Requirements
Creating High-Converting Video Ads
Best Creative Practices
Module 5: Campaign Creation
Creating Campaigns Step-by-Step
Budget & Bidding Setup
Audience Selection
Ad Upload Process
Module 6: Campaign Optimization
Improving Ad Performance
Reducing CPM
Increasing Video Views
Scaling Winning Campaigns
Module 7: Retargeting Strategies
Website Visitor Retargeting
Video Viewer Retargeting
Funnel-Based Remarketing
Module 8: App Install Campaigns
App Promotion Campaign Setup
App Tracking Basics
App Install Optimization
Module 9: Analytics & Reporting
Important OTT Metrics
Understanding Reports
Measuring ROI
Performance Analysis
Module 10: Advanced Strategies
IPL & Live Sports Advertising
Regional Campaign Strategies
Brand Awareness Campaigns
Competitor Analysis
Bonus Module
Live Campaign Practical
Real Campaign Setup
Optimization Walkthrough
Case Studies
Common Mistakes to Avoid
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More than 1000 students we have trained in last 8 years placed successfully in various Industry.
