Internet Marketing Expert Course

Module 1: Introduction to Photoshop

• Raster And Vector
• Set Image Size, Unit, Resolution & Color Mode
• Color Profile
• Photoshop Overview

Module 2: Selection

• Make Selection With Tools
• Rectangular Marquee
• Elliptical Marquee
• Single Row
• Single Column
• Lasso
• Polygonal Lasso
• Magnetic Lasso
• Quick Selection
• Magic Wand

Module 3: Crop & Select Color

• Crop Tool
• Perspective Crop
• Slice
• Slice Selection
• Eyedropper
• Color Sampler

Module 4: Image Editing Tools & Color Correction

• Spot Healing
• Healing
• Patch
• Content-Aware Move
• Red Eye
• Adjustments
• Brightness/Contrast
• Levels
• Curves
• Exposure
• Vibrance
• Hue/Saturation
• Color Balance
• Black & White
• Photo Filter
• Channel Mixer
• Color Lookup

Module 5: Brush Tools

• Brush
• Create Brush
• Upload Brush
• Use Brush Setting
• Pencil
• Color Replacement
• Mixer Brush
• Clone Stamp
• Pattern Stamp
• Eraser
• Background Eraser
• Magic Eraser
• Blur
• Sharpen
• Smudge
• Dodge
• Burn
• Sponge

Module 6: Color

• Fill Color In Selection
• Pattern
• Gradient
• Paint
• Bucket

Module 7: Create Path

• Use Pen
• Freeform Pen Tool
• Add Anchor Point
• Convert Point

Module 8: Text

• Use Horizontal & Vertical Type
• Use Horizontal & Vertical Type Mask
• Character & Paragraph Palette
• Font Size
• Font Family
• Font Style
• Leading
• Kerning
• Tracking
• Horizontal & Vertical Scale
• Baseline Shift
• Paragraph Align
• Left & Right Indent
• Before & After Paragraph Space

Module 9: Create Shape

• Rectangle
• Rounded Rectangle
• Ellipse
• Polygon
• Line
• Custom Shape Create And  Add Shape

Module 10: Work Mask

• Clipping Mask
• Layer Mask
• Type Mask
• Vector Mask
• Quick Mask

Module 11: Layer Style

• Bevel & Emboss
• Stroke
• Inner Shadow
• Inner Glow
• Satin
• Color Overlay
• Gradient Overlay
• Pattern Overlay
• Outer Glow
• Drop Shadow

Module 12: Practice Work

• Create Banner
• Poster
• Mobile App UI
• Website UI (Responsive)
• Social Media Post

Module 13: Filter

• Filter Gallery
• Camera Raw
• Liquify
• Oil Paint
• Vanishing Point
• Blur
• Distort
• Noise
• Pixelate
• Render
• Sharpen
• Stylize

Module 14: 3D

• Create 3D Shape
• 3D Text
• 3D Custom Shape
• Apply Texture
• Use 3D Material Eyedropper 
• Use 3D Material Drop

Module 15: Use Adv. Option

• Action
• Animation
• Create GIF File

Module 16: Export File In

• .Psd
• .Jpg
• .Png
• .Gif
• .Pdf
• .Pdf

ON Page SEO

SEO Introduction

• What is SEO?
• What is Search Engine, Browser and Website?
• How Search Engines Work?
• Major search engines
• Why does my website need SEO?

Use of HTML in SEO

• What is HTML?
• HTML Tags
• HTML Heading Tags
• HTML Paragraph, Bold, Italic, Strikethrough etc, tags.
• How to Create SEO Friendly Websites?

Techniques for SEO

• White Hat SEO
• Black Hat SEO
• Gray Hat SEO

Keyword Analysis

• Role of Keywords in SEO
• Keyword Types
• Keyword Length
• Keyword Demand
• Synonyms/Alternative Words
• Long Tail Keywords
• Keyword Density
• How to calculate keyword density
• Keywords Research Tools

Phases in SEO

• Pre site activity
• On page activity (ON Page SEO)
• Post site activity
• Off page activity (OFF Page SEO)

On Page SEO Introduction

On-Page SEO Checklist 

• URL Optimization
• Title Optimization
• Meta tags Optimization
• Description Optimization
• Keywords
• Author
• Meta Robots
• ALT text
• HTML tags
• Internal linking strategy
• Content Optimization
• Website Speed Optimization
• Canonical Issue
• Site Maps
• Favicon
• Robot.txt file
• 404 Page Not Found Error
• 301 and 302 redirects.
• HTML Validation
• Broken Link Management
• Usability and accessibility 

Other Factors of ON Page SEO

• Others important code in head section
• Schema implementation
• Google Algorithms (Google Panda, Google Penguin, Hummingbird)
• Work according to search engine algorithm
• Indexing of pages in SERP
• Quick rank tricks and technique
• Content Change
• Business Address and Telephone Number
• Tools used to optimize On Page

SEO Tools

• Google Analytics
• Google Search Console
• Google Tag Manager
• Google Business Profile 

OFF Page SEO

• OFF Page SEO Introduction
• What is Backlink?
• What is Anchor Text?
• Why Link building is important for SEO?
• What is Quality backlink and what is penalized backlink?

Type of Backlink in SEO?

• Inbound Links/ Incoming Links
• Outbound Links/ External Links
• Internal Links

OFF Page Activities / Techniques for Link building

• Social Bookmarking
• Directory Submission
• Article Submission
• Blog Posting
• Blog Commenting
• Guest Blogging
• Press Release Submission
• Classified Submission
• Search Engine Submission
• Picture Sharing
• Document Sharing (PPT & PDF Sharing)
• RSS Submission
• Q and Ans. Posting
• Business Listing
• Local Listing
• Video Submission
• Forum Posting
• Link Exchange

OFF Page SEO Other Activities

• Keyword Ranking Monitoring
• Update Website Duplicate Content
• Page Removal Tool
• Remove Penalised Backlinks
• Website Performance Report Creation

Uses of AI in SEO

• Content Creation through AI
• Graphic Creation through AI

PART 1: SOCIAL MEDIA OPTIMIZATION (SMO) COURSE

Module 1: Introduction to Social Media Marketing

• What is Digital Marketing

• Difference between SMO & SMM

• Importance of Social Media for Businesses

• Organic vs Paid Marketing

• Social Media Platforms Overview

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Module 2: Understanding Social Media Platforms

• Facebook Profile vs Page vs Group

• Instagram Business Account Setup

• LinkedIn Profile & Company Page

• YouTube Channel Optimization

• Twitter (X) Basics

• Pinterest & Snapchat Overview

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Module 3: Account Setup & Optimization

• Creating Business Pages (Step-by-step)

• Bio, Username & Profile Optimization

• Cover Photo & Brand Identity

• CTA Button Setup

• Page Roles & Permissions

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Module 4: Content Strategy & Planning

• What is Content Marketing

• Types of Content:

  • Educational

  • Promotional

  • Engagement

  • Reels & Shorts

• Content Calendar Creation

• Hashtag Research & Strategy

• Caption Writing Techniques

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Module 5: Graphic & Video Content for SMO

• Canva for Social Media Creatives

• Post Design Best Practices

• Reel & Short Video Ideas

• Video Editing Basics (Mobile + Desktop)

• Brand Color & Font Consistency

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Module 6: Organic Growth Techniques

• Audience Targeting (Organic)

• Engagement Strategies

• Algorithm Understanding (FB & IG)

• Reel & Story Growth Hacks

• Community Management

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Module 7: Analytics & Performance Tracking

• Facebook Insights

• Instagram Insights

• Reach, Engagement & Impression

• Best Time to Post

• Competitor Analysis

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Module 8: SMO for Business & Personal Branding

• Local Business SMO

• E-commerce SMO

• Service-Based Business

• Influencer & Personal Branding

• Social Media Do’s & Don’ts

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PART 2: META ADS (FACEBOOK & INSTAGRAM ADS) COURSE

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Module 9: Introduction to Meta Ads

• What are Meta Ads

• How Meta Ads Work

• Facebook Ads vs Google Ads

• Paid Ads Funnel Overview

• Meta Business Suite Overview

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Module 10: Meta Business Manager Setup

• Creating Business Manager Account

• Page & Ad Account Setup

• Payment Method Configuration

• Pixel & Domain Setup

• User Access Management

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Module 11: Meta Ads Structure

• Campaign → Ad Set → Ad

• Understanding Objectives:

  • Awareness

  • Traffic

  • Engagement

  • Leads

  • Sales

  • App Promotion

• Choosing the Right Objective

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Module 12: Audience Targeting (Most Important)

• Core Audience Targeting

• Custom Audience:

  • Website Visitors

  • Instagram Engagers

  • Customer List

• Lookalike Audience

• Interest & Behavior Targeting

• Location-Based Targeting

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Module 13: Ad Creatives & Copywriting

• Image Ads vs Video Ads

• Carousel Ads

• Reel Ads & Story Ads

• Ad Copy Writing Formula (AIDA)

• Headline, Primary Text & CTA

• Creative Testing Techniques

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Module 14: Budgeting & Bidding Strategy

• Daily vs Lifetime Budget

• Bid Strategy Explained

• Cost Per Result Optimization

• Scaling Ads Safely

• Ad Scheduling

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Module 15: Lead Generation Ads

• Lead Ads Setup (Instant Forms)

• Form Types & Questions

• CRM Integration

• Lead Quality Improvement

• Follow-up Strategy

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Module 16: Website Traffic & Conversion Ads

• Traffic Ads Setup

• Conversion Tracking

• Meta Pixel Installation

• Event Setup (Purchase, Add to Cart)

• Funnel-Based Campaigns

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Module 17: E-Commerce Ads (Advanced)

• Product Catalog Setup

• Dynamic Product Ads

• Retargeting Campaigns

• Abandoned Cart Ads

• ROAS Optimization

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Module 18: Ad Optimization & Scaling

• Reading Ads Manager Reports

• A/B Testing

• Killing Bad Ads

• Scaling Winning Ads

• Reducing Cost Per Lead / Sale

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Module 19: Policy, Rejections & Troubleshooting

• Meta Ads Policies

• Ad Rejection Reasons

• Account Restrictions

• How to Appeal Ads

• Best Practices to Stay Safe

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Module 20: Live Projects & Case Studies

• Real Client Campaign Setup

• Local Business Ads

• Education Institute Ads

• Real Estate / Service Ads

• Performance Report Creation

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CERTIFICATION & CAREER SUPPORT

• Course Completion Certificate

• Live Project Certificate

• Interview Preparation

• Freelancing Guidance

• Agency & Job Support

• How to Get Clients (Upwork, Fiverr, Local)

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TOOLS COVERED

• Meta Business Suite

• Facebook Ads Manager

• Canva

• Google Analytics (Basics)

• Pixel Helper

• Scheduling Tools

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WHO SHOULD JOIN

• Students

• Business Owners

• Freelancers

• Digital Marketers

• Working Professionals

• Entrepreneurs

Google Ads Fundamentals

Introduction

Google Ads Account Creation

Google Ads Account Overview

Keyword Research (Keyword Planner)

Types of Google Ads

• Search Ads
• Performance Max Ads
• Display Ads
• Shopping Ads
• Video Ads
• Smart Ads

Create your First Campaign

Campaign Settings

• Goal Setting
• Location Setting
• Bidding Types
• Ad Scheduling

Google Ads assets

• Sitelink
• Callout
• Image
• Business Name
• Business Logo
• Structured Snippets
• Call
• Location
• Promotion

Conversion Setup

Google Remarketing Ads

Setup

• Billing & payments
• Business data
• Account access
• Linked accounts
• Preferences
• Google Merchant Center

Canva Training

• How to use Canva For Beginners - Complete Canva Introduction
• CANVA Editor Tour - Top Panel Explained | Canva Designing Guide
• Canva Editor Side Panel Explained - Canva Design, Canva for Beginners
• Design with Canva p Make Quotes & Motivation Posts in Canva
• How to Make Logo in Canva?
• How to Design Instagram Post with Canva?
• Create a YouTube Channel Art with Canva
• How to Create Drip Effect with Canva
• Amazing Canva Fonts For Your Designs
• Find Color Palettes and Font Combinations
• Create Professional Designs with Canva

FACEBOOK PAGE CREATION AND MARKETING

• Facebook Page Creation
• Profiles
• Manage Strong Profiles
• Groups creation and Promotions
• Events Creations and Promotions
• Facebook Events
• Facebook to Instagram Page Link
• Facebook to whatsapp link
• Facebook story
• Facebook Real

Facebook Posts

• How to Upload Photo and Video
• How to Create Photo Album
• How to Create a photo Carousel
• How to Create Slideshow
• How to Create an Instant Experience

Facebook Ads

• Campaign Name
• Buying Type
• Campaign Objective
• Awareness
• Consideration
• Conversion
• Ad Set

Create New Facebook Ads

• Ad with an image or video
• Ad with multiple images or videos in a carousel
• Collection
• Ad with Existing Post
• Budget & Schedule

Meta Business Suite

• Create Post on Facebook and Instagram
• Create Story on Facebook and Instagram
• Create Reels on Facebook and Instagram
• Upload Videos on Facebook and Instagram
• Go Live
• Creating and Managing Reels or Video Playlist
• Editing and Deleting Facebook and Instagram Contents
• Insights

Facebook Monetization

• Stars
• In-Stream Ads
• In-stream ads for Live
• Bonuses

Lead Form Creation

• Create a Lead Form for the Lead Generation Campaign
• Connect Lead form to Email, Google Sheet, WhatsApp or any other CRM

Facebook Business Manager

• Creating a Business Manager Account
• Create Facebook Ads Account
• Connect Facebook Page, Instagram Account and Business WhatsApp in Business Manager
• Connecting Apps in Business Manager
• Facebook Pixel Integration
• Verify Domains
• CRM Integration for Leads
• Connect Ecommerce Website for Catalog Ads (Shopify and WordPress)
• Business Manager Access

INTRODUCTION TO HTML

• What is static/Dynamic Website
• What is SEO Friendly Website
• What is Responsive Website
• What is HTML
• HTML4 VS HTML5
• EDITORS IN HTML

WORKING WITH BASIC TAGS

• DOCTYPE In HTML
• Tag and Attributes
• Title and Meta tag
• Headings and Paragraph
• Formatting Tags
• EDITORS In HTML

ANCHORS AND HYPERLINKS

• Internal link
• External link
• Text link
• Image link
• Email link
• Phone link
• target attribute

WORKING WITH LISTS

• Ordred List
• Unordred List
• Definition List
• Nested List
• List Attributes

WORKING WITH GOOGLE MAP & YOUTUBE

• Google Map Insertion in Webpage
• Youtube Video Insertion in Webpage

WORKING WITH TABLES

• Creating Tables on a Web Page
• Altering Tables and Spanning Rows & Columns
• Placing Images & Graphics into Tables
• Aligning Text & Graphics in Tables
• Adding a Background Color

WORKING WITH HTML FORM

• HTML Input tags
• HTML Input Attributes
• Setting up form
• Form attributes
• Submit and Reset Button

HTML5 SEMANTIC TAGS

• header and footer tag
• section tag
• figure and figcaption
• nav and aside tag

HTML5 AUDIO & VIDEO

• Audio Tag
• Video Tag

HTML5 API'S

• Drag & Drop
• Local Storage
• Geolocation

COURSE CONTENTS OF CSS

INTRODUCTION TO CSS

• What is CSS?
• How CSS Works?
• Types of CSS,Internal,Inline,External
• CSS Selectors
• Comments In CSS
• How to Link External CSS

WORKING WITH BASIC CSS PROPERTIES

• Selectors : Class or Elements
• Colors
• Height / Width
• Border
• Margin and Padding
• CSS Box Model

WORKING WITH WEB LAYOUTS

• Aligning Div
• Two Div Align
• Three Div Align
• Four Div Align
• Use of floats
• Clearing float
• Inline or Block Element

WORKING WITH BACKGROUND,GRADIENT OR IMAGE SPRITE

• Background Color
• Background Image
• Background Position
• Background Attachment
• Gradient Colors
• Image Sprite

WORKING WITH TEXT PROPERTIES

• Text Alignments
• Line height(Leading)
• Letter Spacing(Kerning)
• Font Family
• Font Size with Font Weight
• Tips For Improving Text Readability

WORKING WITH ICONS & FONTS

• Use of Font Awesome
• Use of Flat Icons
• Use of Google Fonts

WORKING WITH MENUS AND POSITIONS

• Static Position
• Fixed Position
• Absolute Position
• Relative Position
• Creating Menu
• Menu With Multi Dropdown

WORKING WITH BORDER AND SHADOW

• Border
• Border Image
• Rounded Corner
• Box Shadow
• Text Shadow

WORKING WITH OUTLINE AND UI

• Outline
• Outline Offset
• Resize

WORKING WITH IMAGE STRETCHING PROBLEM

• Object Fit : Fill
• Object Fit : Contain
• Object Fit : Cover

WORKING WITH HTML FORM & CSS

• labels with inputs
• Form-based selectors
• Changing properties of form elements
• Formatting text in forms
• Formatting inputs
• Formatting form areas
• Changing the appearance of buttons
• Laying out forms

WORKING WITH 2D & 3D TRANSFORMS

• translate
• rotate
• skew
• scale

WORKING WITH HOVER,TRANSITIONS & ANIMATIONS

• Hover Effects
• Transitions
• Animations
• Creating Web Ads Using Animation

Course Outcome WordPress & WooCommerce Course

By the end of this course, students will be able to:

• Build professional WordPress websites
• Create blogs, business websites & portfolios
• Build full e-commerce websites using WooCommerce
• Manage products, payments, shipping & orders
• Optimize websites for SEO, speed & security
• Work as Freelancer / Web Developer / E-commerce Manager

MODULE 1: Website & CMS Basics

• What is a Website?
• Static vs Dynamic Websites
• Introduction to CMS
• What is WordPress?
• WordPress.org vs WordPress.com
• How WordPress Works
• Career scope of WordPress & WooCommerce

MODULE 2: Domain, Hosting & Server Basics

• What is Domain Name?
• Types of Domains
• What is Web Hosting?
• Types of Hosting (Shared, VPS, Cloud)
• Control Panel (cPanel) Overview
• Creating Email IDs
• Connecting Domain with Hosting
• SSL Certificate Setup

MODULE 3: WordPress Installation & Setup

• Installing WordPress via cPanel
• Manual WordPress Installation
• WordPress Dashboard Overview
• General Settings Configuration
• Permalink Structure
• User Roles & Permissions

MODULE 4: WordPress Themes & Customization

• What is a Theme?
• Free vs Premium Themes
• Installing & Activating Themes
• Theme Customizer
• Header, Footer & Layout Settings
• Mobile Responsive Design
• Child Theme Concept
• Recommended Themes (Astra, OceanWP, Hello)

MODULE 5: WordPress Pages & Posts

• Difference Between Pages & Posts
• Creating Pages
• Creating Blog Posts
• Categories & Tags
• Featured Images
• Media Library Management
• Comments & Moderation

MODULE 6: Plugins & Functionality

• What is a Plugin?
• Must-Have Plugins
• SEO Plugin (Yoast / Rank Math)
• Security Plugin
• Backup Plugin
• Cache Plugin
• Installing & Configuring Plugins
• Plugin Conflicts & Best Practices

MODULE 7: Page Builders (No-Code Website Design)

• Introduction to Page Builders
• Elementor (Complete)
• Sections, Columns & Widgets
• Responsive Editing
• Forms & Popups
• Custom CSS (Basics)
• Gutenberg Block Editor
• Creating Landing Pages

MODULE 8: Website Design Best Practices

• UI / UX Basics
• Color Theory
• Typography
• Layout Planning
• Website Speed Optimization
• Mobile-First Design

MODULE 9: Introduction to WooCommerce

• What is WooCommerce?
• Installing WooCommerce Plugin
• WooCommerce Setup Wizard
• Store Settings Configuration
• Currency, Tax & Location Setup

MODULE 10: WooCommerce Products Management

• Product Types
• Simple Product
• Variable Product
• Grouped Product
• Digital & Downloadable Products
• Product Pricing & Discounts
• Product Images & Galleries
• Inventory & Stock Management
• SKU & Product Attributes

MODULE 11: WooCommerce Shop Design

• Shop Page Customization
• Product Page Design
• Category Page Layout
• Elementor with WooCommerce
• Custom Product Layouts

MODULE 12: Payments, Shipping & Tax

• Payment Gateways
• Razorpay
• PayPal
• Stripe
• COD
• Shipping Methods
• Flat Rate
• Free Shipping
• Local Pickup
• Shipping Zones
• Tax Rules (GST Basics for India)

MODULE 13: Orders & Customers Management

• Order Status & Workflow
• Managing Customers
• Order Emails & Notifications
• Refunds & Returns
• Coupons & Discount Codes

MODULE 14: WordPress SEO

• On-Page SEO
• Keyword Research
• SEO Plugins Setup
• XML Sitemap
• Google Search Console
• Image Optimization
• Blog SEO Strategy

MODULE 15: Website Security & Backup

•    Website Security Threats
•    Security Plugins
•    Login Protection
•    Malware Protection
•    Backup & Restore
•    Website Maintenance Checklist

MODULE 16: Speed Optimization

•    Website Speed Importance
•    Cache Plugins
•    Image Compression
•    CDN Basics
•    Core Web Vitals
•    GTmetrix & PageSpeed Insights

MODULE 17: Live Projects

•    Business Website
•    Blog Website
•    E-commerce Website
•    Landing Page
•    Portfolio Website

TOOLS COVERED

•    WordPress
•    WooCommerce
•    Elementor
•    Yoast / Rank Math
•    Google Analytics
•    Google Search Console
•    Payment Gateways
•    Hosting & cPanel

CERTIFICATION & PLACEMENT SUPPORT

•    Course Completion Certificate
•    Live Project Certificate
•    Interview Preparation
•    Resume & Portfolio Support

Course Content:

E-mail Marketing Introduction

Fundamentals of Email Marketing

How to Build an Email List

Data Protection in Email Marketing

Managing Contacts & Segmentation in Email Marketing

Campaigns & Reporting in Email Marketing

Email Marketing Through Mailchimp:

• Sign up for Mailchimp & Choosing a Plan
• Mailchimp Audiences
• Groups, Segments, and Tags in Mailchimp
• Email Content
• Choosing an Email Template
• Editing Email Template
• Best Email Subject Lines
• Lead Capture Forms and Mailchimp Integrations to Website
• Mailchimp Campaigns
• Mailchimp Automations
• Lead Generation Services & Types of Leads
• Mailchimp Reporting

Boosting Your Email Marketing