| Training Mode | Regular | Fastrack | Crash |
|---|---|---|---|
| Classroom | Online | 3 Months (M,W,F or T,T,S Class) (3 Class in a week) |
2 Months (Monday to Friday Class) (5 Class in a week) |
1 Month (Monday to Friday Class) (5 Class in a week 1:30 hour duration) |
The Advance Digital Marketing Premium Course at Next G Classes is an all-encompassing program designed for individuals aiming to master the diverse facets of digital marketing. This extensive course is segmented into six comprehensive modules, each focusing on critical areas of expertise necessary for a successful career in digital marketing.
Module 1: Participants begin with a deep dive into WordPress, one of the most popular content management systems. This module covers everything from setting up a WordPress site to customizing themes and plugins. Students learn to develop and manage professional websites efficiently, leveraging PHP CMS to create dynamic and user-friendly web platforms.
Module 2: The second module focuses on Search Engine Optimization (SEO), both on-page and off-page. Participants gain a thorough understanding of SEO principles, including keyword research, meta tags, and content optimization for on-page SEO. For off-page SEO, they explore link-building strategies, social bookmarking, and other techniques to improve website ranking and visibility on search engines.
Module 3: This module delves into advanced digital advertising strategies. Participants learn the intricacies of creating and managing campaigns across various platforms, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and Twitter Ads. The curriculum includes an Advanced Google Ads Course and SMO Ads Expert Course, providing in-depth knowledge of pay-per-click (PPC) advertising, targeting, and analytics.
Module 4: The fourth module covers Social Media Optimization (SMO), teaching participants how to enhance their online presence through strategic social media practices. The SMO Expert segment of this module equips students with the skills to optimize content, engage audiences, and leverage social media platforms for brand building and customer interaction.
Module 5: In this module, participants explore the fundamentals and advanced techniques of email marketing. They learn how to create compelling email campaigns, segment email lists, and utilize automation tools to drive engagement and conversions. The module emphasizes best practices for maintaining deliverability and compliance with regulations.
Module 6: The final module introduces participants to affiliate marketing, a powerful strategy for driving sales and generating revenue. Students learn how to set up and manage affiliate programs, select the right affiliates, and optimize campaigns for maximum profitability. This module provides a comprehensive understanding of the affiliate marketing ecosystem and effective techniques for success.
Throughout the Advance Digital Marketing Premium Course at Next G Classes, a blend of theoretical insights and practical applications ensures that participants gain hands-on experience. By the end of the course, graduates are well-equipped with the skills and knowledge to excel in various digital marketing roles, making them valuable assets to any organization looking to enhance its online presence and drive business growth.
ON Page SEO
SEO Introduction
Use of HTML in SEO
Techniques for SEO
Keyword Analysis
Phases in SEO
On Page SEO Introduction
On-Page SEO Checklist
Other Factors of ON Page SEO
SEO Tools
OFF Page SEO
Type of Backlink in SEO?
OFF Page Activities / Techniques for Link building
OFF Page SEO Other Activities
Uses of AI in SEO
Google Ads Fundamentals
Introduction
Google Ads Account Creation
Google Ads Account Overview
Keyword Research (Keyword Planner)
Types of Google Ads
• Search Ads
• Performance Max Ads
• Display Ads
• Shopping Ads
• Video Ads
• Smart Ads
Create your First Campaign
Campaign Settings
• Goal Setting
• Location Setting
• Bidding Types
• Ad Scheduling
Google Ads assets
• Sitelink
• Callout
• Image
• Business Name
• Business Logo
• Structured Snippets
• Call
• Location
• Promotion
Conversion Setup
Google Remarketing Ads
Setup
• Billing & payments
• Business data
• Account access
• Linked accounts
• Preferences
• Google Merchant Center
Canva Training
FACEBOOK PAGE CREATION AND MARKETING
Facebook Posts
Facebook Ads
Create New Facebook Ads
Meta Business Suite
Facebook Monetization
Lead Form Creation
Facebook Business Manager
What is Digital Marketing
Difference between SMO & SMM
Importance of Social Media for Businesses
Organic vs Paid Marketing
Social Media Platforms Overview
Facebook Profile vs Page vs Group
Instagram Business Account Setup
LinkedIn Profile & Company Page
YouTube Channel Optimization
Twitter (X) Basics
Pinterest & Snapchat Overview
Creating Business Pages (Step-by-step)
Bio, Username & Profile Optimization
Cover Photo & Brand Identity
CTA Button Setup
Page Roles & Permissions
What is Content Marketing
Types of Content:
Educational
Promotional
Engagement
Reels & Shorts
Content Calendar Creation
Hashtag Research & Strategy
Caption Writing Techniques
Canva for Social Media Creatives
Post Design Best Practices
Reel & Short Video Ideas
Video Editing Basics (Mobile + Desktop)
Brand Color & Font Consistency
Audience Targeting (Organic)
Engagement Strategies
Algorithm Understanding (FB & IG)
Reel & Story Growth Hacks
Community Management
Facebook Insights
Instagram Insights
Reach, Engagement & Impression
Best Time to Post
Competitor Analysis
Local Business SMO
E-commerce SMO
Service-Based Business
Influencer & Personal Branding
Social Media Do’s & Don’ts
What are Meta Ads
How Meta Ads Work
Facebook Ads vs Google Ads
Paid Ads Funnel Overview
Meta Business Suite Overview
Creating Business Manager Account
Page & Ad Account Setup
Payment Method Configuration
Pixel & Domain Setup
User Access Management
Campaign → Ad Set → Ad
Understanding Objectives:
Awareness
Traffic
Engagement
Leads
Sales
App Promotion
Choosing the Right Objective
Core Audience Targeting
Custom Audience:
Website Visitors
Instagram Engagers
Customer List
Lookalike Audience
Interest & Behavior Targeting
Location-Based Targeting
Image Ads vs Video Ads
Carousel Ads
Reel Ads & Story Ads
Ad Copy Writing Formula (AIDA)
Headline, Primary Text & CTA
Creative Testing Techniques
Daily vs Lifetime Budget
Bid Strategy Explained
Cost Per Result Optimization
Scaling Ads Safely
Ad Scheduling
Lead Ads Setup (Instant Forms)
Form Types & Questions
CRM Integration
Lead Quality Improvement
Follow-up Strategy
Traffic Ads Setup
Conversion Tracking
Meta Pixel Installation
Event Setup (Purchase, Add to Cart)
Funnel-Based Campaigns
Product Catalog Setup
Dynamic Product Ads
Retargeting Campaigns
Abandoned Cart Ads
ROAS Optimization
Reading Ads Manager Reports
A/B Testing
Killing Bad Ads
Scaling Winning Ads
Reducing Cost Per Lead / Sale
Meta Ads Policies
Ad Rejection Reasons
Account Restrictions
How to Appeal Ads
Best Practices to Stay Safe
Real Client Campaign Setup
Local Business Ads
Education Institute Ads
Real Estate / Service Ads
Performance Report Creation
Course Completion Certificate
Live Project Certificate
Interview Preparation
Freelancing Guidance
Agency & Job Support
How to Get Clients (Upwork, Fiverr, Local)
Meta Business Suite
Facebook Ads Manager
Canva
Google Analytics (Basics)
Pixel Helper
Scheduling Tools
Students
Business Owners
Freelancers
Digital Marketers
Working Professionals
Entrepreneurs
Course Content:
E-mail Marketing Introduction
Fundamentals of Email Marketing
How to Build an Email List
Data Protection in Email Marketing
Managing Contacts & Segmentation in Email Marketing
Campaigns & Reporting in Email Marketing
Email Marketing Through Mailchimp:
Boosting Your Email Marketing
Affiliate Marketing Course Contents:
Amazon Affiliate Marketing
Flipkart Affiliate Marketing
Other Websites or Networks Affiliate Program
Affiliate marketing Best Practices
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I m learning Digital Marketing course from NEXT G CLASSES.All team members is very experienced in his own stream,I am glad to join this institute.If someone searching a digital marketing course, then I would recommend you NEXT G CLASSES .
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Name : Manish Bharti
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